Investment Sales Overview

Platinum Properties has created a commercial division to serve our institutional investors throughout the world. The Platinum Properties Commercial Division provides the same exceptional personal service as has been offered in other aspects of our business. Distinguishing value-added services include:

Specific Market Knowledge

Platinum Properties Sales Associates have extensive, “feet on the street” knowledge of the markets in which they operate. This specific knowledge provides benefits to our clients including:

• Real time knowledge of market conditions, regional economy factors, and current financing levels. This knowledge enables Platinum Properties to secure optimal price and terms for our clients and shorten sales cycles.
• Access to all conventional and unconventional financing options including private financing and mezzanine financing. Our proprietary database of investors and industry contacts often enables Platinum Properties to secure financing not found elsewhere and move properties before they hit the public market.
• "Local" knowledge that identifies the true value of a property vs. a traditional, backward-looking bank appraisal. Factors include property type, local leasing rates, local occupancy rates, and a knowledge of the geographic desirability of the property.

Platinum Marketing

Branded as a full service luxury brokerage company, Platinum Properties specializes in top-tier developments. In a market where professionalism and presentation have been overlooked, Platinum Properties emphasizes the importance of projecting these values in our Associates and in all business endeavors.  We ensure that each of our exclusive properties receives not only the maximum exposure, but the best exposure.

• Professional Photography Services – “A picture says a thousand words.”  The right picture evokes emotion. Platinum Properties employs the top photographers in the industry. We work with our photographers so that the photograph of your property creates desire within the viewer.
• Print Based Advertising – We utilize all media and advertising venues to gain maximum exposure for our properties.  Platinum Properties has established accounts with the largest advertising venues in New York including the New York Times, New York Post, Daily News, New York Magazine, New Yorker, and the Mann Report.  Once you and your Platinum Properties Marketing Specialist agree on a marketing plan, your property will be promptly and prominently featured in these marquee publications.
• Broad Based Advertising – The internet has become the greatest lead generator for properties we manage.  The Platinum Properties website receives over 100,000 unique visitors each month. In addition to the Platinum Properties’ website, we maintain a strong presence on sites including the New York Times, Craigslist, Google and more.
• Public Relations – In addition to the above-mention media outlets, we use our company’s public relations company to create even more exposure for our properties.  Rubenstein PR is the world’s most distinguished corporate public relations firm.  Whether it is getting your property featured in Architectural Digest or featured on NBC’s “Open House”, you are assured that your property is being given the widest exposure by the best professionals in their respective industries.