Platinum Properties provides listing services for clients ranging from individual condominium owners to developers looking for the most innovative global marketing and sales solution to a new development.
Key differentiators include:
Size
Small by design, Platinum Properties is a boutique real estate firm. The Company is a member of the New York Realty Board and employs over fifty five licensed Real Estate Associates. Platinum Properties Associates are the within the top of the industry. The firm is large enough to transact virtually any residential or commercial transaction and is small enough to provide management oversight for every transaction in the Platinum portfolio. Because the Company focuses on quality vs. quantity, when a client lists their property with Platinum Properties, they have the complete focus of the entire firm and access to an abundance of uncommon services.
Services include:
Direct Marketing
When Platinum markets a client's property, the firm goes far beyond the passive marketing employed by competitors. The Platinum team finds buyers. Rather than simply advertising and hoping someone calls, our Associates aggressively broadcast your listing to all real estate brokers in the market. A comprehensive marketing strategy is created for all listings. The Company creates a "buyer pool" that the Associate will proactively canvas for potential buyers.
For all exclusive listings, Platinum leverages technology to optimally position the listing. Marketing services include:
- Deploying a professional photographer
- Creating virtual tours for an online presence
- Creating an online property portfolio
- Initiating an email campaign sending a property portfolio to area brokers and other potentially interested parties
When you list your property with Platinum Properties, you deploy a proactive, aggressive multi-media phalanx that produces buyers.
Public Relations
When you list with Platinum, your listing becomes the top priority of our Public Relations firm to create immediate and effective exposure of your property. Platinum listings are featured in all the major newspapers and appropriate magazines in addition to being featured online and on television spot ads. The PR firm facilitates third-party editorial content for your property. This form of marketing increases your property's exposure to buyers and establishes creditability regarding exclusivity and value to the buyer.
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