Platinum Properties has created a commercial division to serve our institutional investors throughout the world. The Platinum Properties Commercial Division provides the same exceptional personal service that is offered in all other aspects of our business. Distinguishing value-added services include:
Specific Market Knowledge
Platinum Properties Sales Associates have extensive, “feet on the street” awareness of the markets in which they operate. This specific knowledge provides benefits to our clients including:
- Real time knowledge of market conditions, regional economy factors, and current financing levels. This understanding enables Platinum Properties to secure optimal price and terms for our clients and shorten sales cycles.
- Access to all conventional and unconventional financing options including private financing and mezzanine financing. Our proprietary database of investors and industry contacts often enables Platinum Properties to secure financing not found elsewhere and move properties before they hit the public market.
- "Local" knowledge that identifies the true value of a property vs. a traditional, backward-looking bank appraisal. Factors include property type, local leasing rates, local occupancy rates, and knowledge of the geographic desirability of the property.
Platinum Marketing
Branded as a full service luxury brokerage company, Platinum Properties specializes in top-tier developments. In a market where professionalism and presentation have been overlooked, Platinum Properties emphasizes the importance of projecting these values through our Associates and in all business endeavors. We ensure that each of our exclusive properties receives not only the maximum exposure, but also the most effective exposure.
- Professional Photography Services – “A picture is worth a thousand words.” The right picture can make all the difference. Platinum Properties employs the top photographers in the industry. We work with our photographers so that the photograph of your property features it at its maximum potential.
- Print Based Advertising – We utilize all media and advertising venues to gain the greatest level of publicity for our properties. Platinum Properties has established accounts with the largest advertising venues in New York including the New York Times, New York Post, Daily News, New York Magazine, New Yorker, and the Mann Report. Once you and your Platinum Properties Marketing Specialist agree on a marketing plan, your property will be promptly and prominently featured in these marquee publications.
- Broad Based Advertising – The internet has become the greatest lead generator for properties we manage. The Platinum Properties website receives over 100,000 unique visitors each month. In addition to the Platinum Properties’ website, we maintain a strong presence on sites including the New York Times, Craigslist, Google and more.
- Public Relations –– In addition to the aforementioned media outlets, we use the city’s fastest growing real estate public relations firm, Hundred Stories PR, to market our properties. Across New York’s tri-state area and nationally, Hundred Stories PR assumes that one-of-a-kind projects and properties require a thoughtful, narrative approach to messaging, one more akin to journalistic storytelling. Whether it is getting your listing featured in the Financial Times or on HGTV's "Selling New York," your property will be given the widest exposure by the best professionals in their respective industries.
