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Platinum Paper Fun March 2012
Acme, NoHo
Located down a few short steps, this intimate and charming Village wine bar and restaurant has become one of the top underrated date places. Started by two alums of Union Square Café, the food includes oysters and a strong charcuterie plate. The wines are international and affordable.
Amber Steak House, GreenPoint
Billed as Greenpoint’s first steak house, this newcomer to popular Nassau St. has well-priced wines ($26 for some bottles) and a Porterhouse for two ($62). Located in one of New York’s up-and-coming neighborhoods, the restaurant attracts local old timers and a chic group of young adults.
Fanelli’s, SoHo
SoHo’s oldest watering hole dating back to the early part of the 20th century, this bar/restaurant attracts artists, filmmakers, models without makeup, musicians, media types, and local finance and political people. The menu is upscale pub fare. The beer list runs deep. The bar conversation is still some of the best available in the city.
Financial District, unfurnished one-bedroom with views in New York by Gehry, $4,625 (ID-1016514)
On the 49th floor of the tallest residential building in the Western hemisphere, this one-bedroom home has stunning north, east, and west views. Coming home here everyday is a memorable experience. The apartment has a dining area with a floor-to-ceiling window. Amenities include an indoor pool, fitness center, outdoor areas with cabanas, a screening room, Pilates rooms, and a teen and children’s area—all designed by American architect and international icon Frank Gehry. The apartment is also available furnished.
Murray Hill, duplex penthouse with Empire State Building views, $13,995 (ID-964372)
Wow. That’s what you’ll say when you walk in the door to this three-bedroom, two-floor, penthouse with a wrap-around terrace with views of the Empire State Building. Other highlights include the newly renovated kitchen with custom cabinetry, master bathroom with shower and tub, and large closet space throughout the home. The building has a full-time doorman.
Financial District, corner one-bedroom, $4,650 (ID-936528)
This one-bedroom has the layout of a much larger home. It includes two bathrooms, a home office, and 21-foot by 21-foot angled living room. In all, the home has 1,011 square-feet and a washer/dryer. Whether for a young families, couples, empty nesters, or international clients looking for a generous-sized pied-a-terre, this apartment can be described as special because it really is. The building has a gym and lounge with a billiard table.
Located on the far west side of 42nd St. with water and Midtown skyline views, this multi-amenity building from one of New York City’s top developers just turned 10 years old. Boasting outdoor tennis courts, a swimming pool, basketball court, children’s room, fitness center, roof deck, sun deck, and access to the West Side Highway, River Place has maintained one of the highest-level of in-house service of any luxury rental. The building has an on-site dry-cleaner, restaurant, parking garage, and is in the same complex as Lucky Strike bowling alley.
Apartments in the complex start at $2,490 for an alcove studio. One-bedrooms cost around $2,995 with two-bedrooms available immediately for $3,490 and $4,920. Apartments have over-sized rooms. Both units with Hudson River views and Midtown skyline views are available.
The neighborhood has seen an incredible increase in upscale residents in the past five years. Silver Towers, also from Silverstein Properties, has over 900 apartments spread across two towers. MiMA from Related Companies, is a rental complex that shares the corner of 42nd and Tenth Avenue with Yotel, a very hip urban hotel brand with a terrace bar and a hopping lobby bar and food scene. Once a no-man’s land, this section of Midtown West is a thriving Manhattan neighborhood.
If anyone thinks a rental deal is easy, they’re wrong. Rentals can be complicated negotiations over anything from price to move-in dates to rent increases after the lease has expired. Platinum broker Jeff Gordon just completed a tough one, placing clients in a beautiful three-bedroom apartment with outdoor space in a townhouse. Originally coming to Gordon after seeing “garbage” and “lamenting about the one that got away,” they wanted a four-bedroom in the Murray Hill area for $6,500. The budget soon changed to a three-bedroom for $4,500 to $5,000.
Gordon brought them to a townhouse on 35th St. The duplex three-bedroom/one-and-half-bath on the building’s second and third floors had a private outdoor space for a grill. After falling in love with the apartment, the clients put in an application and deposit.
Then the negotiation began. The Con Edison electric bill for the apartment gets shared with the law office on the ground floor. After some disagreement, analysis and discussions about energy use spiking, both parties agreed on a monthly bill of $400 for the renter. Gordon was also able to get the clients into the home one week before the start of the lease, and secured a low five percent rent increase after the 15-month lease ends. At times, negotiations got heated, according to Gordon. In the end, though, both client and owner are very happy, and move in went smoothly.
8th St. Wine Cellar, Greenwich Village
West Village eatery with a cool late evening bar scene, Fedora has quickly become a popular underground neighborhood scene drawing local celebrities and a posh uptown crowd. The menu includes a roasted pork chop and wild sea bass. Late night offerings include oysters and hushpuppies..
Junoon, Flat Iron
It doesn’t get more chic than this large Indian restaurant located on an industrial street just off Madison Square Park. The lighting is dim, the furniture a mix of modern and traditional Indian, and the service five-star. The cuisine includes a variety of regional specialties prepared in the five styles of Indian cooking. This is both a food and design experience.
Parigot, SoHo
This place is so French you’d expect Edith Piaf to walk in and start singing. On the border of SoHo and Little Italy, Parigot has remained a neighborhood favorite for years. Classic escargot, duck confit, French fries, and pate bring in local celebrities and neighbors who feel at home in this little slice of Paris.
Tribeca, three-bedroom in the sky, $12,500 (ID-1012998)
This apartment has everything – north, south, and west views; a bathroom for every bedroom; a fitness center and pool in the building; and top-of-the-line services such as a 24-hour doorman and concierge. The corner living room looks out on New York harbor. The master bedroom gets flooded with sunlight. An enclosed kitchen allows for serious entertaining.
SoHo, two-bedroom loft, $9,500 (ID-1003336)
Huge windows, hardwood floors, and French doors make this 2,500 square-foot apartment the quintessential loft. Located near Broome and Mercer St., the corner apartment in a corner building offers double light and windows. This is classic SoHo located in the heart of a neighborhood most consider the creative center of downtown New York City.
Financial District, one-bedroom, $3,599 (ID-235142)
Prime Financial District living in this 610-square-foot one-bedroom equipped with bay windows, a marble bath, and renovated kitchen. The pre-war building has a bike-room, concierge service, roof deck and fitness center. An extra-large living room has ample space for a formal dining table.
One of the most well-known downtown rental buildings, the Archive takes up a full block in the West Village between Greenwich and Washington Streets. The loft-like apartments with high ceilings make this an ideal place to live for people who want space and location. Hudson River Park is one block away with West Village bars and restaurants within walking distance.
The building has a fitness center, 24-hour doorman service, and large roof deck with skyline and river views. On site retail includes a grocery store, dry cleaner, and parking garage. Architects, interior designers, media, and financial professionals looking for convenience and a prominent downtown address all call the Archive home.
Studios with sleeping lofts and two full bathrooms rent for $3,740. A one-bedroom two-bath penthouse with views of the inner courtyard is listed for $6,030. The red, brick building is characterized by large, arched windows that set this building apart from any other structure around it.
195 Classon Avenue, One-bed penthouse, $536,000
Steps from Myrtle Avenue on the Fort Greene and Bedford Stuyvesant border, this one-bedroom penthouse combines loft living with views and location. The entire top floor is yours. The one-bedroom one-and-a-half bath has a private terrace with views of the surrounding area and Manhattan skyline. The master bathroom has a shower/soaking tub combination area with limestone floors behind a glass wall.
Location is king here. The penthouse is located two blocks from Pratt Institute, a short walk to DeKalb Street’s restaurant row, and not far from downtown Brooklyn. For questions on this luxurious home available at an affordable price, call Nedvonne Young who has the exclusive listing on this unique property.
Fedora, West Village
West Village eatery with a cool late evening bar scene, Fedora has quickly become a popular underground neighborhood scene drawing local celebrities and a posh uptown crowd. The menu includes a roasted pork chop and wild sea bass. Late night offerings include oysters and hushpuppies..
Life Cafe, Bushwick
Owned by the same woman who founded the famous Life Café in the East Village, this Bushwick outpost caters to artists and neighborhood pioneers taking advantage of the huge loft scene and less-expensive rents. Beers start at $2 for Pabst Blue Ribbon and $4 for Budweiser. The comfort food menu boasts fajitas, a hearty brunch, and some of the best chicken wings in Brooklyn.
Les Enfants Terrible, Lower East Side
Couscous, steak tartare, and Brazilian stew give this international outpost in one of the chicest corners a constant European and South American buzz. DJs, fashion designers, and supermodels frequent Les Enfants Terrible. The design is old-world Paris with dark booths, black and white photography, and a back room offering plush privacy. The coffee is almost as good as the people watching.
Financial District, Three-bedroom with fantastic views, $8,750 (ID-861815)
This three-bedroom on the 35th floor has a private terrace with open views of the surrounding neighborhood. The apartment is airy and gets significant light. Marble bathrooms and sleek custom kitchens give this home its high design accents. Tenants can rent to own, using their first year of rent as a down payment.
SoHo, Studio in prime location, $2,995 (ID-1001694)
Located on Prince and Mulberry in the heart of Nolita, this studio is steps from some of downtown’s best shopping, dining, and nightlife. Recently renovated with granite countertops, oak floors, central air conditioning, and an updated bathroom and kitchen, the apartment is across the street from the original St. Patrick’s Cathedral.
Astoria, Classic one-bedroom in emerging neighborhood, $1,935 (ID-1005061)
You would pay double in Manhattan for this one-bedroom in a brand new construction building in one of the city’s top up-and-coming neighborhoods. Spacious rooms, large closets, and luxury fixtures and finishes make this apartment a steal for the price. The roof deck offers postcard type views of the New York City skyline. The apartment comes with a washer and dryer.
OHaving recently been renovated, this pre-war building has become one of Park Avenue South’s most luxurious living experiences. Large layouts, crown moldings, marble bathrooms, and chef’s kitchens, some with islands, draw young professionals who like the central location. Penn Station, Grand Central Station, Union Square, and Morgan Library make this prime Murray Hill address convenient to many of the City’s neighborhoods.
20 Park is within two blocks of the subway and convenient to both Midtown and downtown. Studios start at $2,950 with large one-bedrooms going for $4,095. The apartments are elegant, relying on a pre-war character enhanced by the recent renovation.
Stonehenge Management, the building’s developer, has a history of smart acquisitions and well-designed historic conversions. They have over 15 rental buildings in Manhattan. This building is pet friendly. Located on the corner of 35th St. and Park Avenue, the building is very easily accessible. Taxicabs are available just outside the door practically 24/7.
Platinum agent Chandra Cadogan rented the first apartment she showed to world-famous entrepreneur Gabe Zicherman, the creator of Gamification. Zicherman created the organization and philosophy that uses game theory to help companies improve their bottom line, corporate culture, and make the world a better place. If you think that’s interesting, you should hear about the deal.
Looking for a rental he could use for his home and office, the entrepreneur wanted a lot of space. Chandra went to work. She found a two-bedroom loft on Fourth Avenue near 12th St. Although Zicherman wanted something bigger, he liked the loft. He bid $6,000 for the apartment listed for $6,895. After aggressive negotiation, they settled on $6,450. But wait, Zicherman shares a 40-pound six year-old Aussie Blue Healer named Roxie with his ex-partner… Although she is well behaved, Roxie did not get a vote of approval from the landlord with a “no dog” policy.
Quick thinking, Chandra contacted the exclusive broker – Gabe really wanted the apartment. The broker told Cadogan to call the management company and ask for a rider saying Zicherman was responsible for any damage done to the home, and would pay hefty fines regarding any breach of the specific concerns of the management company. With that out of the way, they could proceed. But to make matters trickier, the apartment is a condo owned by a gentleman in Germany. Getting leases signed wasn’t easy.
Finally, all that is left is board approval. That should not be a problem: Zicherman is a global citizen who speaks five languages. He sold his former company, Trymedia Systems, to Macrovision/Rovi for $35 million. Recently divorced, Zicherman is excited to move into the 1,200 square-foot apartment.
Zicherman also understands the tenant-landlord relationship. “I’ve been a homeowner with tenants living on the other side of the country before, so I know how stressful it can be to find and keep the right people,” says Zicherman, working on his second book. “I think it’s essential that tenants-landlords have lots of shared respect and operate in a win-win. I believe in treating the places I live with the caution of an owner.”
Lucky Cadogan. What a client.
This Financial District gastropub merges upscale comfort food with classic design. Leather banquettes, dark paneled walls, reclaimed wood, and early 20th century lighting lends to the old-world but easygoing feel. A long bar ensures visitors can enjoy cocktails, scotch, whiskey, a wealth of beers, and wine. Menu highlights include Yellowfin taquitos, Lobster Mac and cheese, a variety of burgers, and a small tapas menu.
Traditional French fare served in an atmosphere reminiscent of a neighborhood Parisian brasserie, Jubilee is one of the East Sides best kept secrets. Located just off First Ave. near Sutton Place, Beekman Place, and the United Nations, the little restaurant serves all the classics including Onion Soup, Escargot, Rack of Lamb, and Crème Brulee. The wine list includes affordable wine from French vineyards.
This popular neighborhood bar and restaurant draws local celebrities, a very downtown Village crowd, and a host of Europeans on a nightly basis. The food is better than pub fare with Shepherd Pie, simple salads and a strong burger. A whiskey and wine list compliment the menu. The dark décor adds to the local mystique making this bar another great place to stop on the Hudson St. restaurant strip.
Upper East Side, quaint one-bedroom, $2,500
Charming features such as exposed brick walls, sliding French doors, and Juliet balconies make this renovated one-bedroom a must see. Almost loft-like, this home has a totally renovated kitchen with new appliances including a large oven and stovetop. The bathroom is large and totally refurbished. Located on 91st Street near Third Avenue, the apartment is close to subways, parks, restaurants, and museums.
Financial District, two-bedroom with style and amenities, $5,680
In 75 Wall St., a full-service condo building with a gym, rooftop lounge, and hotel-like services, this two-bedroom apartment promises luxury living. The kitchens are sleek and large; the bathrooms are pristine and modern; and the lobby sparkles with classic earth tones and a hint of design bling. Sharing a structure with the David Rockwell-designed Andaz Hotel, 75 Wall has quickly earned the reputation as one of the top buildings in the neighborhood.
SoHo, three-bedroom duplex loft with a private terrace, $15,000
Almost 3,600 square-feet large, this classic three-bedroom epitomizes prime SoHo. Spread over two floors with an open living room and kitchen area, the loft has brick walls, a 1,200 square-foot private outdoor space, three bathrooms including one with marble accents and glass shower with separate bathtub. The loft is on Mercer St. between Spring and Broome, one of the top streets in this prime neighborhood.
Once home to the FBI’s New York headquarters, this building located on the corner of 69th St. and Third Ave. combines location with luxury. The building has a modern roof deck, children’s playroom, and renovated gym. The stone and wood lobby décor is accented with brown leather Le Corbusier chairs that give the entryway character.
Apartments are spacious with large closet spaces. Studios start at $3,095 with one-bedrooms renting for $4,095 per month. Families looking for strong public schools like the building. Proximity to Central Park is helpful for active New Yorkers who like to run and take long strolls. Bloomingdales, movie theaters, and Dylan’s Candy Store are all just six blocks away.
Larger apartments start at $4,500 for two-bedrooms. A 24-hour doorman/concierge is available to help tenants at all times. Pets are welcome and the building has a large underground parking garage.
Platinum broker Matt Soall knows how to work with strict client guidelines, and react quickly when a deal falls through the cracks. Recently, Soall really came through for a family of five moving to New York City from the Philippines.
With three children, the family had very clear needs. One, they wanted a two-bedroom; two, it had to be fully-furnished; and three, it had to be within walking distance to where the children will attend school.
After working with other brokers and seeing only one furnished apartment, the couple turned to Soall. They liked the first apartment he showed them, a two-bedroom furnished apartment just two blocks from the school. But at the last minute, the deal didn’t happen. Soall rose to the occasion for the frustrated couple. Within four hours, he found them another apartment, this one within eyesight of the school’s front door. As for furnishings, the couple can even choose the style of their furniture. The home has plenty of light, and a gourmet kitchen. The client was elated.
“Matt pulled out all the stops to be able to deliver even when we threw a spanner in the works,” says the client. “He stuck with us when things seemed bleak, relieved our stress, and found an innovative solution quickly that worked well for all parties concerned.”
Platinum Paper Fun November 2011
A West Village Italian eatery with an emphasis on hearty cuisine and a top wine list, Spasso is known for its pasta, meats, and salads. On the corner of Hudson and Perry Streets, the restaurant has a communal table and vibrant bar scene.
Serving a mixture of Thai and Vietnamese cuisine, this Asian spot from celebrity chef Michael Bao Huynh delights with homemade cooking including crispy pork belly, dumplings, and noodle dishes. The atmosphere is laid back with counter seats and easy ordering.
This off-shoot of the Lower East Side restaurant that made meatballs as easy, tasty, and famous as a good piece of pizza. This shop has plenty of tables and a long bar just a half-block from the L train’s Bedford stop. A variety of meatballs come with pasta, risotto, and polenta. Sliders, heroes, and lemonade specials that change everyday complete the fun menu.
Midtown West, four-bedroom duplex with private roof terrace, $5,900
This unique space on the top two floors of a townhouse offers a large living area and big extras. One of the bathrooms has a Jacuzzi tub; there’s a private terrace on the apartment’s roof. Other highlights include large bedrooms and a loft-like living room. The neighborhood provides easy access to transportation and the West Side Highway, as well as a quick commute to Midtown and Chelsea
54 Stone Street, Financial District, four/five bedroom full-floor apartment, $8,295
Over 3,000 square-feet, this convertible five-bedroom sits in a quiet section near the Financial District’s most convenient stretch of restaurants, luxury retail, and Wall St. firms. The giant living room is perfect for entertaining or a large family looking for more space. The 12-foot ceilings and recently renovated kitchen and bathrooms add to this mammoth home’s appeal.
Chelsea, studio in the heart of Chelsea, $2,150
Prime Chelsea living in this affordable studio on the corner of 23rd St. and 7th Avenue. Pets are allowed in the mid-rise building that has a part-time doorman. The apartment has hardwood floors and historic moldings and the 1 train is conveniently located across the street.
A luxury rental building located where Tribeca meets Battery Park North, Tribeca Park combines large living spaces and top service with spectacular amenities. In addition to an entry portico for automobiles, an outdoor courtyard for residents, a rooftop with a party room and outdoor space with plantings, tables, and barbecues, the building is known for its high-end service and location. It’s just steps to the waterfront, basketball courts, and a Whole Foods. Concierge, doormen, and Related’s move-in consultants are in place to aid residents with all their needs.
Apartments are large with a mix of one-bedrooms with home offices, two-bedrooms, and three-bedroom apartments. There is an indoor swimming pool with a full-service fitness center. Junior 4 apartments start at $4,125 with two-bedrooms available for $6,125. Renters who pay with Related’s automatic bill payment system receive a 50 percent discount on their security deposit.
The property was designed by world-renowned architect Robert M. Stern Architects. Large brick columns accentuate the building’s entrance leading to a spacious lobby with marble and wood accents and a round concierge desk. Combining luxury services with high-end design, Tribeca Park remains one of downtown’s most coveted rentals.
Platinum agent Ben Scheck knows how to match a client with an apartment, even when those clients work for one of the top architects in the world on one of the most visible projects in New York City. With the construction of his new Whitney Museum of American Art building about to begin in the Meatpacking District next to the High Line, Italian architect Renzo Piano will have plenty of staff working in Manhattan. Of course, they need a place to live.
That’s where Scheck came in. After getting a call from Piano’s assistant saying they needed two apartments for five architects, Scheck went to work. Realizing that the team had seen and hated previous rental choices which were dirty and filled with bugs, he focused on luxury buildings near public transportation. With a budget of $13,000, Scheck had some room to maneuver.
The first place he took the client was a two-bedroom for $4,850 at 407 West 51st St. Two blocks from the A train, the unit was well-furnished with couches, all kitchen utensils, brand new beds, and a flat screen television. The client even said that it “was 10 times nicer” than anything she had seen before.
Next, they went to 533 East 12th St., a three-bedroom for $7,900 in the East Village near Tompkins Square Park and restaurants, music clubs, and bars. The L train was two blocks away meaning they can get to the museum site in 10 minutes. In addition to a stainless steel kitchen and big closets, this apartment had an espresso machine and two marble bathrooms.
Within a few hours, they took both, coming in below budget at $12,750. Now, all the architects have to do is build a new world-class museum in one of the heavily trafficked neighborhoods in the world.
Platinum Paper Fun October 2011
This newcomer to the West Village food scene offers hearty Italian fare in an old-world setting with hardwood floors, dim lighting, and tavern atmosphere. Cured meats, homemade pasta, crostini, and specials such as Pork Braciola Marinara and Meatballs with pine nuts and raisins highlight a menu filled with flavor. An Italian-only wine list includes over 80 varietals.
One of the most comfortable and casual bars in the Seaport area, this modern-day pub has a host of weekday and happy hour specials. From 4pm to 6pm during the week, Jeremy’s recession special offers $4 buckets of Coors and Coors Light, half-priced well drinks, and $1.50 mini-burgers. The atmosphere inside is always convivial with locals mixing with Wall Streeters and international tourists.
Specializing in steaks, chops, and seafood, this modern take on a historic New York restaurant is housed in a grand space where Bowery meets Bleecker St. Specialties include a Heritage Pork Chop, a New York Strip, and a whole grilled Maine Lobster with roasted corn. Reservations are suggested at this new downtown hotspot.
25 Jay St. Dumbo, Loft, $3,500
This 1,100 square-foot one-room loft space has a wall to separate the bedroom area. Priced well-below neighborhood market value, this apartment is a steal in this peaceful loft-district, steps from the waterfront and near public transportation. The home has modern appliances, a large kitchen, and high ceilings. Washer/dryer hookups are in the apartment.
William Beaver House, Financial District, Studio, $3,650
Located in the luxury building that has everything, this 698 square-foot studio offers great value in terms of amenities, location, and large living space. The bathroom and master closet are much larger than those in most two-bedroom apartments. The kitchen has state-of-the-art appliances. Amenities include a squash court, outside basketball court, indoor pool, rooftop deck rentable for parties, full-service fitness center, and a screening room. More than 8 train lines are within three blocks of the building.
Gramercy Park, three-bedroom two-bath, $4,495
In a townhouse on a quiet street, this three-bedroom two-bath apartment gets plenty of light. Located in one of Manhattan’s best neighborhoods near the city’s top restaurants and shopping corridors, this rental unit is as much a home for a growing family as it is a large apartment for singles looking to share. The kitchen and bathrooms are in excellent condition. Nightlife, parks, and medical facilities are steps away.
Only a few apartments remain in this 17-unit true loft building on Howard St. with exposures on Canal and Mercer Streets. Fully renovated to New York City Landmark Commission standards, 53 Howard is edgy and raw, sticking to the neighborhood roots of loft buildings, converted factories, and large spaces. Exposed brick, tall ceilings, and cast iron columns give simple accent to these open apartments.
Only one and two-bedroom apartments are available. Bathrooms have marble accents. Floors are wide-plank white oak stained dark. Arched windows are larger than average, flooding the apartments with natural light. Originally opened as a department store in 1857 when the surrounding neighborhood was a fashionable fabric and clothing district, the Constable held a prominent position on this important corner as a chief importer of dry goods, bridal veils, and hand-made lace.
Today, the location is still key. Residents can walk from their SoHo home to Tribeca, the Financial District, Little Italy and Chinatown. One bedrooms start at $6,250 with two-bedrooms starting at $9,850. According to neighboring residents, we hear a celebrity tenant is already in place. The developers have worked in the neighborhood for decades, enjoying a strong reputation of building solid projects.
Platinum agent Kaptan Unugur had a client searching for an apartment with a special request for a family member. The client’s brother-in-law suffers from Multiple Sclerosis and is in a wheelchair. In this case, the client specifically requested a one-bedroom on the Upper East Side in a building with no stairs in front and a doorman. While it sounds like an easy request, city-building codes only started enforcing handicap features in the past two decades, and most buildings on the Upper East Side have stairs out front.
Before meeting Unugur, the client had been searching for months with other brokers from other firms. Unugur, who knows the Upper East Side well, knew of the perfect building—500 East 85th St. near Gracie Mansion. Working in the client’s price range ($2,200 to $2,495), Unugur took her to the property to show the apartment.
The home, 750-square feet and recently gut-renovated with new appliances, was in pristine condition. The client took it right away. It was perfect for her and her family’s needs, and the couple couldn’t be happier.
Platinum Paper Fun September 2011
Just opened, Red Farm is the brainchild of chef Joe Ng, restaurateur Jeffrey Chodorow, and Asian food expert Ed Schoenfeld. Chodorow created Asia de Cuba and China Grill, where Ng manned the kitchen. The food is upscale Asian served in a rustic setting. No reservations will be taken at this quaint newcomer that promises distinct flavors and a lively crowd.
Super-high style and futuristic design make this hotel straddling Chelsea and the Meatpacking district off Ninth Ave. one of New York’s most sensational new hotspots. There is a pool called The Beach, a rooftop club deck called PH-D, and two on-site restaurants. Guests booking 21-days in advance can receive 15 percent discount. The rooftop lounge PH-D is one of the most popular scenes in town, drawing A-list celebrities almost nightly.
From September 23 to 25, legendary Maryland cuisine comes to New York City via the Hammer & Claws Blue Crab Feast. The three-day pay-one-price all-you-can-eat-and-drink jamboree will serve crabs, corn on the cob, vegetables, beer, cocktails, and music to all who come to any of their five sittings. The brainchild of Josh Morgan, an owner at the now-closed Chop Tank that specialized in Chesapeake Bay cuisine, this is the first of what he hopes will become a strong annual event. The cost per sitting is $118 per person with no limit on what one can eat or drink. The space can accommodate up to 1,000 people.
Murray Hill, Convertible Two-bedroom, $3,495
Value and price work in the renter’s favor at this Murray Hill rental. The convertible two-bedroom home has classic finishes including granite kitchen countertops and marble bathroom. The apartment has river views and enjoys natural light. The building has a fitness center, roof deck, and parking garage. It’s a perfect share, or home for a young couple or empty nesters.
W. Greenwich Village., Studio, $2,295
Situated on one of the city’s most picturesque streets in the heart of the West Village, this studio has exposed brick, hardwood floors and a ceramic bathroom. Pets are allowed. Location is a huge draw here as the some of the best restaurants, fashion boutiques, and bars are within walking distance.
54 Stone St. Five-bedroom loft with terrace, $11,500
This is a massive duplex true loft in the heart of the Financial District’s most popular and charming street. Culture, nightlife, and parks are within steps of the front door. The five-bedroom apartment is 4,300 square-feet large with a 1,300 square-foot outdoor terrace for sunning or entertaining. The home has two large kitchens and four-and-a-half finished and renovated bathrooms. Exposed brick and hardwood floors add to the authenticity of this historic apartment that might be the largest rental in the Financial District.
On 17th St. and 10th Ave. overlooking the High Line Park, the Caledonia has become one of the most sought after addresses for renters looking for luxury and location. There is an Equinox gym located in the building. The lobby, a full block in length, is a study in Zen with waterfalls, earthy materials, and dimly lit seating areas. Designed by New York-based Clodagh, the lobby is meant to offer respite from the chaotic streets outside. The building has a lounge, sunning terrace, catering kitchen, and grooming spa for dogs.
Developed by the Related Companies, the same builder who brought us MiMA and the Time Warner Center, the Caledonia offers a lifestyle steeped in convenience, luxury, and eco-friendly living. There is a bike-storage room. Kitchens have custom-made bamboo cabinets and quartzite stone counters. Alcove studios start at $3,795. One-bedrooms cost $4,895 with two-bedrooms going for $7,295. Signing up for an automatic bank withdrawal rent system allows renters to cut their security deposit in half. If you rent an apartment at a Related property and refer someone who moves in, you will receive a $1,000 check.
The building also has a children’s playroom and business center conference room wired for audio/visual presentations. There is a 24-hour doorman and concierge as well as a garden open to residents only.
Platinum agent Andrew Scheck knows how to spot what a buyer wants, even when that buyer lives in Dubai. His client Minal Kalyanpur wanted to buy an apartment for her daughter while she attended graduate school at Columbia University. The only catch was that none of them would be able to see the apartment before buying it. The entire transaction and apartment selection process would be done via email and on the phone. Fortunately, Minal’s needs were fairly straightforward.
“She indicated to me that she had a budget of $700K – $800K,” says Scheck. “Her criteria was as follows: modern and bright with a nice view, either city or water, on a high floor. She was open to low floors as well if there was an amazing apartment on a low floor, as long as the apartment did not face a wall.”
So Scheck went to work. He narrowed select choices down to a list of 10 to 15 homes before making appointments with listing brokers to see each one. Diligently, he took detailed photos of each apartment before discussing the viewings with Minal. Always conscious of the time difference between New York and Dubai, the agent and client developed a close rapport during the search.
After careful consideration, Minal decided on an 18th floor one-bedroom listed at $875,000 at the Aldyn, a new condominium from Extell on the upper West Side overlooking the Hudson River. The building has more than 40,000 square-feet of amenities, 24-hour doorman, and stunning sunset and river views. Minal and her husband Ashok flew to New York on the day of the closing. Shortly after arriving, they worked with their lawyer, referred by Scheck, to close on their daughter’s new home. Finally, after all the paperwork was signed, Scheck took Minal and her husband to see the apartment.
“They absolutely loved it and knew that they had made the right decision,” says Scheck. “They were great clients and I hope to work with them again in the near future.”
Platinum Paper Fun August 2011
Welcome to New York City’s first-ever New Zealand restaurant. Featuring the wines and cuisine of this adventure-filled country known for some of the world’s top scenery, Nelson Blue serves rack of lamb, salmon, and red and white varietals all sourced down under. It promises views of the Brooklyn Bridge and top local people watching.
This West Village mainstay gets all kind of undercover celebrities. Just last week Leo DiCaprio and Blake Lively stopped by for Austrian cuisine including Wiener Schnitzel and spatzle. A large Julian Schnabel painting of the restaurant’s chef hangs on the front wall. It’s the perfect place for a first, second, or third date.
One of the hottest restaurants in town, The Dutch is serving some of the city’s most innovative dishes out of this hot corner in the middle of SoHo. The broiled and braised Veal Chop is one of the best in the city. A shrimp and asparagus salad is a great way to start your meal. Get reservations now.
SoHo, One-bedroom, $1,991
This classic renovated SoHo one-bedroom has exposed brick in both the bedroom and living room. Location combines with great value here. The apartment is on Thompson St. slightly south of Houston St. New hot spots such as The Dutch and old favorites like Raouls are within steps of this quaint on-bedroom.
Upper East Side, One-bedroom with indoor pool in building, $2,995
Just to market, this one-bedroom located on 87th St. between Second and Third Avenue combines amenities with spacious living. There is a dining gallery to go with the recently redone kitchen and bathroom. Equidistant to Central Park and Gracie Square, this apartment works for singles, young couples or empty nesters looking for a pied-a-terre. It defines upscale living in one of New York’s most prestigious neighborhoods.
South Street, two-bedroom with historic detailing and terrace, $5,600
A New York original, there aren’t many apartments in the city that combine modern luxury with this amount of original historic accents. The wood-beam ceilings date back to an earlier New York filled with Herman Melville, Walt Whitman, and seafaring types. Overlooking Peck Slip and cobblestone streets, whoever rents here can enjoy quiet nights in wine bars and cozy restaurants but have Wall St. just a 10 minute walk away.
Just studios and two-bedrooms in this downtown luxury building with a 24-hour doorman/concierge, roof terrace with barbecue grills, full-service gym and workout space, bike storage room, and clubroom. Layouts make the apartments here. Two bedrooms are split for bedroom privacy between an open space living room and kitchen area.
The building’s finishes include red oak flooring throughout the apartments with granite countertops in the kitchen to go with cabinets custom-made in Italy. The bedrooms are larger than most area buildings with room for king-size beds and large closets. Perhaps most appealing–nine subway lines are less than three blocks away. South Street seaport and the East River Esplanade as well charming restaurants, boutiques, and convenient stores like drug stores and supermarkets are steps away on Fulton St.
In just five week, Platinum President Danny Hedaya, the listing broker on the property, was able to close a deal on Apartment 12D in The River Lofts at 92 Laight St. This exclusive building, home to Meryl Streep and Gwyneth Paltrow, overlooks the Hudson River from one of Tribeca’s quietest streets. It sold for $11.5 million or $2,996 per square-foot, which records indicate could be the second highest square-footage price in the history of Tribeca.
Hedaya took a hands-on approach to this property, focusing on the meticulous details. The apartment has a special water filtration system hooked up to every faucet, toilet and spigot, meaning every drop of water entering the apartment passes through a cleaning apparatus that ensures no bateria. The home has acoustic flooring, walls and ceilings guaranteeing quiet throughout. The kitchen is compact and luxurious with Poliform cabinets and stainless steel accents. The buyer, a European working in the finance industry, appreciated the quality and attention to detail at every turn in this incredible downtown home.
Platinum Paper Fun July 2011
One of the last easy-going bars left in the West Village, Bayard’s Ale House brings in low-key celebrities, young finance professionals looking for less hassles, and media types who enjoy the Scotch and beer selection and hearty pub fare. On Mondays, they serve .50 cent chicken wings. They’re the only bar in town to serve Schlitz on tap.
Still among the best restaurants in New York City, this Danny Meyer mainstay mixes farm-fresh ingredients with a new take on American fine dining to deliver top cuisine in a laid-back but upscale tavern setting. Both the barroom and dining room are top draws, and the atmosphere inside the restaurant is always upbeat. The wine list contains well-priced California varietals and European vintages.
Don’t let the name fool you, this Houston St. newcomer is an elegant updated version of the old-fashioned New York restaurant with fine food and an even better liquor selection. Their “offered-occasionally” Truffle Burger has already risen to legendary status. The Crispy Fish Taco Plate and Grilled Heritage Farm Pork Chop are cited by top magazine editors as among the best in town. Daily wine and food specials can be found on Twitter @burgerandbarrel.
East Village, Three-bedroom duplex with outdoor space, $4,995
Exposed brick, stunning architectural brushed steel staircase, and an outdoor garden, this three-bedroom home in prime East Village territory on 13th St. near First Ave. is one of the street’s top apartments. At three bedrooms, it can accommodate a young family or roommates looking to take advantage of the convenient location and area nightlife. The apartment has 1.5 baths full of marble. The kitchen has granite countertops and high-end appliances as well as a dishwasher and washer/dryer. The garden is the icing on the cake. You might not find a better downtown rental home for this price.
Upper East Side, Two-bedroom, one-bath, with a balcony, $3,300
We like the value-driven price of this loft-like two-bedroom on the Upper East Side between Lexington and Third Avenue. Apartment highlights include outdoor terrace, renovated kitchen and bath, washer-dryer, and plenty of light. Cats are allowed in this elevator building with a video intercom. The apartment is near several parks, including Central Park.
Gramercy Park, One-bedroom, $3,585
Eleven-foot ceilings and natural light streaming into the apartment make this Gramercy-area one-bedroom a must-see for anyone looking for luxury living in one of New York’s most charming neighborhoods. The building, in this case, also shines. Complete with a fitness center, 24-hour concierge, bike room, rooftop lounge with city views, and proximity to some of the best restaurants in the city, this is as much a New York experience as a place to live.
The porcelain tile clad indoor pool with double-height glass windows on the building’s third floor overlooking Herald Square might be the best rental amenity in the tri-state area. Other luxury rental buildings wish they had a moment as magical as walking into the glass-enclosed pool with an adjacent workout area and large outdoor deck. It’s as good as any private club.
Chic and modern with an eye to the fashion crowd with gold chandeliers and white walls, the lobby lives up the same hype. The apartments are spacious, bright, and full of luxury finishes such as wood-grain cabinetry and porcelain tile flooring in the kitchen, floor-to-ceiling windows, and Moen polished chrome fixtures in the bathroom.
Prices have steadily increased in this apartment building straddling Chelsea and midtown just blocks from Penn Station, Madison Park, and the Ace Hotel on Broadway. Studios start at $3,245, one-bedrooms for $4,095, and two-bedrooms for $7,185. To see the remaining homes in this building, call any Platinum agent. Even the doormen look sharp here, with stylish uniforms sporting the building’s logo “C.”
Talk about client service, and a first deal. New Platinum agent Pamela Oelerich defined what it is to go out of your way for clients. The story goes like this–two young women wanted a true two-bedroom with large rooms in a top downtown neighborhood. They wanted to live in the West Village, Tribeca, SoHo, or the Village proper. Working with fellow Platinum agent Andrew Scheck, Pamela showed the women an apartment at 97 Fifth Avenue the very day the open houses began at the property. But only one could make it to the showing, and she loved it. They rushed to the leasing office for approval and signatures.
Only problem was the leasing company wanted two notarized signatures for the lease, and only one of the women was in Manhattan. The other worked 90 minutes out of town. What’s a motivated agent to do? Just what you think. Forget Fedex or next day delivery, Pam rented a car and drove the 90 miles with lease in hand. Four hours later she was back in New York hand delivering the lease to the leasing agent. Here’s what the client said:
“Trying to find an apartment in one of Manhattan’s ‘hot’ neighborhoods, particularly during the busy summer months, can be very frustrating, and Pam and Andrew worked hard to ensure that the search ran as smoothly and quickly as possible. Of all the brokers I worked with, they were by far the most responsive, professional and prepared. Pam even went so far as to drive ninety minutes outside of the city to meet with us in order to get the lease signed on time. I would definitely recommend to others that they go to these brokers first when looking to rent in the city!”
Platinum Paper Fun June 2011
This Village bistro serves pan-European cuisine in two charming rooms, one of which is a solarium covered in glass in a back garden. Reclaimed wood, stone, and metal are design highlights. Up front is a bar made for intimate conversations or large gatherings. The menu changes from time to time, but the Tarte Flambe with Alsatian onion, bacon and crème fraiche is a house favorite.
Near Lincoln Center, Broadway theatres, and the slew of new residential and rental buildings on Ninth and Tenth Avenue, Eatery serves hearty but gourmet American fare at an affordable price. It has outdoor tables and a clean, modern design inside that attracts the digital crowd such as graphic designers, software writers, and media types. While lunch brings in local crowds with quick but tasty fare, dinner is popular for Mahi Mahi Tacos and an Eggless Caesar.
Showing some of the top works from European masters in an authentic Fifth Avenue mansion built in 1914, the Frick is one of New York’ s most popular museums. Loved by locals from Park Avenue to Gramercy Park, the museum houses Limoge enamel, Oriental rugs, French period furniture, and one of the most esteemed collections of fine porcelain in the United States. The museum is open Tuesday through Saturday from 10:00 a.m. to 6:00 p.m., and Sundays from 11:00 a.m. to 5:00 p.m. Admission costs $18 for adults but is free of charge on Sunday from 11 a.m. to 1 p.m.
13th Street, three-bedroom one-bath with a private garden, $4,495
A true East Village apartment with exposed brick, this three-bedroom duplex has its own private garden. Perfect for summer living and ready for move-in, the apartment is on 13 St. between First Avenue and Avenue A. Interior highlights include exposed brick walls, a washer/dryer, granite kitchen with a dishwasher, and marble bath. A double height ceiling with a metal staircase gives this apartment architectural integrity. Owners with pets are welcome.
Upper East Side, two-bedroom, one-bath, $3,300
A smart layout with three-bedrooms on a floor below a large living room and huge terrace, this Upper East Side penthouse has a lot to offer roommates, empty nesters, or a young family looking to rent before buying. The home has two marble baths, a finished kitchen, hardwood floors, spiral staircase, and wood burning fireplace. It really might be perfect for anyone. Cats are allowed.
Upper East Side, three-bedroom, two bath duplex penthouse with two terraces, $4,295
Loft-like, open and airy with lots of light, this two-bedroom on 91st St. between Lexington and Third Avenue has a balcony, large closets, a renovated kitchen, and washer/dryer. It won’ t last long at this price. The apartment is in the middle of an emerging area with new shops, supermarkets, and restaurants. The Cooper Hewitt Museum and Museum Mile are short walks away, as are the Central Park Conservancy Gardens and northern part of the park. It’ s a culture lover’ s dream at an affordable price.
Swanky doesn’ t begin to describe this luxury rental on Broad St. across from the New York Stock Exchange. A throwback to old luxury with modern conveniences, the building has a marble lobby with Corinthian columns and crystal chandeliers that revives the Roaring Twenties when Wall St. was king. The building’ s amenities reflect that. A lounge off the lobby has free WiFi, a flat screen, and catering kitchen for private events. The game room boasts a pool table and Nintendo Wii. There’ s a golf simulator, fitness center, Yoga room, children’ s playroom, and additional storage for residents looking to maximize space.
Each apartment is equipped with a washer/dryer. The ceiling heights are 9½ to 13-feet tall. Some units even have walk in closets. Name-brand appliances fill the kitchens. They include Liebherr refrigerators, Miele dishwashers, Poliform cabinets, and Bosch appliances. The master baths have marble floors, soaking tubs, and Waterwork fixtures. Second baths have black marble floors and the same fixtures. One bedrooms start at $3,400 with two-bedrooms starting at $5,320. The layouts are unique, so check the website or call a Platinum agent to see what’ s available.
A Yale graduate who double-majored in Economics and Psychology, Platinum agent Julia Bryzgalina rented a $9,000 per month pied-a-terre to a client from Canada in a bidding war for a Financial District property. The clients, a group of Canadian businessmen, wanted an apartment to impress business partners while entertaining. After two months of searching for the right space, Julia showed them “ the one.” It was a 1,657 square-foot two bedroom in the William Beaver House. A luxury condominium and rental with a chic lobby, high-end fitness center, indoor pool, and rooftop theatre, the Beaver House is one of New York’ s premiere lifestyle buildings. After submitting an offer, Julia found out there was another party bidding on the same unit. After a day of negotiations, she secured the apartment for her clients at a price that was still below the asking rent. Not bad for a few months’ work.
Platinum Paper Fun May 2011
Serge Becker, the nightlife impresario behind La Esquina, just opened up Miss Lily’ s to appeal to the downtown crowd looking for a Caribbean vibe. The restaurant, specializing in Jamaican food, is described by some as a “ jerk hut in the Village.” Tropical drinks make any night or weekend brunch more colorful than usual.
Masquerading behind a Lower East Side pawnshop with a neon sign out front, this duplex restaurant and lounge is one of the top designed spaces in New York City. It’ s also one of the coolest hangouts, attracting an extremely good-looking crowd. With crystal chandeliers, dark corners, round booths, and a curved staircase, the swank space caught the eye of the artsy downtown set and hip uptown socialites. Ladies get free champagne in their bathroom. Men get handed clean towels.
Half-oyster house half-downtown eatery modeled after a dark luncheonette, this Village restaurant comes from the same owners as Joseph Leonard and Bar Fedora. Seafood carries the menu with fresh oysters served daily. Diners can take home a variety of foods including prepared meals, produce, milk, meats, cheese, and cookies. Their wine list offers varietals from Chile, California, France and Australia.
Not your ordinary one-bedroom, this one has views of New York Harbor from the 54th floor with 11-foot ceilings and lots of living space. Plus, it’ s a bargain priced at $3,000. Oak floors and a marble bath are other highlights of this large one-bedroom that boasts lots of closet space. The broker says this one might be under-priced with the views “ alone worth $4,000 per month.” Call your Platinum broker today. It won’ t last long.
Another gem, this unique two-bedroom combines history with 1,200 square-feet of living space to offer one of the Financial District’ s more unique apartment experiences. Priced at $3,850, this home presents great value compared to the doorman luxury buildings where most two bedrooms would cost at least $1,000 more. Another bonus, the apartment is in the same building that houses Delmonico’ s, one of downtown’ s top steakhouses housed in an historic bank building dating back to the turn-of-the-century.
Steps from Central Park, this upper West Side starter apartment or pied a terre is perfect for young professionals, artists, or couples. It measures 650 square-feet and has exposed brick, a separate kitchen, and two large sleeping lofts. Facing south, the apartment gets great light. At just $2,375per month, the price is surprisingly good. Whole Foods and a new retail complex attached to three luxury rental buildings are a few blocks away.
Designed by Enrique Norten, one of the world’ s most celebrated architects, Mercedes House is the latest New York City structure to make a major design statement while delivering luxury rentals. It is among the best yet. Designed in the shape of an ‘ S’ like steps escalating up a hill in a spiral going 29 floors up, the building has a private grass plaza in between two towers. Some apartments have large outdoor spaces, adding to the green and eco-friendly feel of the building.
Located on 11th Ave. at 53rd St., Mercedes House is one block from the West Side Highway and a few blocks from Midtown. Unit mix includes studios, one-bedrooms, and two-bedrooms. The interiors are smart and sleek with custom-made cabinets playing off the hardwood flooring. Amenities in the building are strong with bocce, yoga, an indoor and outdoor pool, two sun decks, wellness center, indoor basketball court, barbecue areas, and a boxing ring.
Studios on lower floors cost $2,200. One-bedrooms are priced at $2,900 while one- bedroom with home offices start at $3,600. Two bedrooms start at $3,900. For anyone interested in living in a building designed by a famous architect and built by one of New York City’ s most established development companies, this building is a must see.
How’ s this for a first deal for a new agent? Platinum’ s Kaptan Unugur was in the office working hard at 4pm one afternoon when the phone rang. It was a woman from Berlin desperately in need of an apartment for her and her roommates. Apparently, she was being forced out of a short-term lease. She was even thinking of moving into a hotel with her two roommates. Acting fast, Kaptan asked her to come to the office right away. They met and talked, and he understood she needed something fast. By 8pm that night, just four hours after the initial call, Kaptan had them signing leases for a two-bedroom duplex on the Upper East Side. Best of all, the price was only $4,750, well below the $6,000 budget they thought they would have to spend. Congratulations, Kaptan, on the deal. We know you’ ll have many more.
Platinum Paper Fun April 2011
A Stone St. mainstay, Adrienne’s Pizza Bar serves old-fashioned pizza pies with thin crust and plenty of toppings. Small 10-inch pies good for one or larger pies with a choice of toppings highlight a menu strong in salads and pastas. Open till midnight from Monday till Saturday and 11pm till Sunday, Adrienne’s offers 10 percent off your next visit if you fill out a customer survey on their Web site at adriennespizzabar.com.
Half-priced pints and $1 off all well-drinks make for very happy hours (4pm to 7pm, Monday-Friday) at this legendary downtown Southern/Cajun joint that has been serving good grub for 27 years. Specials such as Fried Shrimp Po Boy, Blackened Catfish, and Firehouse Chili change daily. The Bloody Mary’s are available everyday, as are menu staples like Jalapeno Cornbread and a host of burgers. This place packs people in late into the night.
There’s a reason Bubby’s ranks as a top brunch spot for all of New York City. It’s that good. Since 1990, Bubby’s has attracted locals and tourists all of whom flock to its home-cooked meals, pies, and tasty drinks. Brunch favorites include Gina’s Huevos Rancheros, Sour Cream Pancakes, and Corned Beef Hash and Eggs. Late night or early in the morning, Bubby’s brings in big-time celebrities. It was neighbor JFK Jr.’s favorite local eatery
The broker calls it one of the best layouts in the building. We think it offers some of the best views in the city. This 34th floor 1,700 square-foot two-bedroom with an office has exceptional finishes and architectural features, including wide-plank oak flooring, 10-feet ceilings, six-foot windows, washer/dryer, separate dining area, and outdoor terrace off the living room. The Andaz Hotel, a top neighborhood amenity designed by the Rockwell Group, is at the building’s base. The bar, lobby, and outdoor plaza draw tourists and locals alike. Renters can get 24-hour maid service and use a concierge. A net-effective 16-month lease means renters pay $8,435 per month. The building has an 18th-floor recreational area for all building residents. The rooftop lounge has a hot tub. The outdoor barbecue area gets lots of usage on spring and summer nights, as does the sensational terrace overlooking the East River and downtown Manhattan. Apartments like this don’t stay on the market that long.
An extraordinary penthouse in an extraordinary building, this two-bedroom has everything a financial executive, hedge funder with or without a family, model, rock star, or high tech guru could want in an apartment. High ceilings, a majestic lobby, indoor pool, squash and basketball courts, a gym, rooftop screening room, and catering kitchen with a private dining room, the William beaver House is a condominium turned luxury rental focused on high-design, lifestyle, and amenities. Conceived and curated by hotelier Andre Balazs, the building’s apartments have Burmese teak floors, bathtubs big enough for three, sleek kitchens, walk-in closets, and 8’2”double-glazed windows. This apartment has private outdoor space with views of Manhattan, Brooklyn, and the East River. It’s in walking distance to Battery Park, South St. Seaport, and steps from Wall Street. The building’s gym is one of the best in the neighborhood with sauna and steam rooms. Fellow tenants are known as some of the most attractive in all of New York City. There are even handball and tetherball courts, and a covered outdoor dog run. On-site indoor parking with valet service is available.
For sale, this Harlem home shows Platinum’s listings for luxury property extends far uptown. In this three-bedroom condominium, a keyed elevator opens up to a 1,900 square-foot floor-through with upscale finishes. The apartment has custom-made Brazilian cherry floors, floor-to-ceiling angled windows, an open living space, custom cabinetry, and top-of-the-line appliances. Italian porcelain in the bathrooms compliments the warm wood hallway and bedroom floors. A balcony overlooks this quiet section of St. Nicholas Avenue, one of Harlem’s most famous residential thoroughfares. Additionally, a 500-square-foot private terrace provides even more outdoor space. A 421-A tax abatement keeps annual taxes low. The north entrance to Central Park is less than three blocks away, making this apartment a smart buy moving into the spring and summer months.
Being touted as one of the top mixed-use rental/condo buildings ever built, MiMA apparently lives up to the hype. From master builder Related Companies, the structure houses so many amenities they are almost too long to list. On site, there is an Equinox gym available to all residents with a swimming pool and full-court basketball court. Dog City is a service center for pet owners with grooming facilities, dog walkers, and an indoor/outdoor dog run. A resident’s lounge called M Club is an outdoor terrace with sunbathing chairs, barbecues, and shaded areas for guests to enjoy the outdoor air. A screening room, business center with high-tech and printing facilities, bike room, catering kitchen, and game room are available to all renters.
Unlike most new rental buildings, everything at MiMA is ready to go. Move-in coordinators will ease the stress of moving into the building. A personal assistant will help tenants with reservations, housekeeping facilities and more. A 24-hour concierge is available in the lobby anytime night or day.
Apartments are priced at $3,390 for a studio, $3,775 for a one-bedroom, and $5,995 for a two-bedroom. New tenants can receive one-month free rent on a 13 month lease. Street- level retail, Signature Theatre from architect Frank Gehry, and Yotel by David Rockwell offer entertainment and cultural happenings on a daily basis. Apartment finishes are considered among the highest of any new rental building currently available. This is an experience as much as a place to live. We truly think it’s one of the top projects we have ever seen. Call a Platinum agent for showings.
He’s got a great name and a better knack for real estate. Platinum broker Lucky Gobindram received a random call on a Sunday morning from an advertisement he had put up that week. The client, a Frenchman with a wife and three children, was moving here for work. Lucky sent the client potential properties. The two corresponded via email for a few weeks. They finally met, but the client was seeing another broker who showed him rentals on the Upper West Side.
Lucky wasn’t bothered by this. He showed the Frenchman 2 Water St., 75 Wall, New York Plaza, and William Beaver. The client liked what he saw, but wasn’t ready to move to New York, yet. He had a few things to work out in Paris first, and wanted to ensure his children lived in a neighborhood with top public schools. For the next five weeks, Lucky kept in contact with the client. They talked about buying an apartment in New York, but the client owns two homes in France. He preferred to rent before purchasing a home here.
Lucky showed the client more luxury rentals when he came back to the states. One of them at 10 Barclay was on the 40th floor. The two-bedroom two-and-half-bath cost $8,695 per month. It had everything he wanted—good design, space, an easy commute, and strong public schools for his three children. The floor-to-ceiling windows feature top views of New York City. That may have sealed the deal. Immediately, the client decided to go with it.
Platinum Paper Fun March 2011
We like how the phone number at this historic downtown tavern is as colonial as the year, 1719, the building that houses this place was built. Under new management by The Porterhouse Group, Fraunces Tavern has been brought back to life as a restaurant, lounge, and bar. Just opened two weeks ago, the Fraunces Tavern has already become one of the Financial District’s most popular and intriguing destinations. Irish foor and pub fare compliment the top-shelf whiskies and over 25 imported Irish beers on tap.
Monday $1 oyster night makes this popular Village Italian eatery a destination for the fashion and media set who come for the authentic food including fried artichokes and one of the most talked about meatball entries in New York. Owned by the same team who own Centro Vinoteca on Seventh Avenue South, Gusto is also known for its chic interior design characterized by materials, lighting, and color.
On the corner of Church St. and Walker St. in what is quickly becoming one of Tribeca’s best restaurant rows with Petrarca, Macao, B Flat and Il Matto, this Italian eatery specializes in small plates of well-conceived comfort food mixed with tasty but affordable wines. You can spot the place by the old-fashioned lantern-type lights hanging in the windows. Homemade pastas, entrees, and appetizers include grilled octopus, salamis, and a double ricotta Crespelle (eggplant crepe) that tastes as good as your best friend’s grandmother used to make. Stuzzicheria has a happy hour from 5 to 7p where customers receive one small plate for each drink ordered.
Welcome to one of New York City’s last true lofts. At 5,400 square-feet, it’s also one of the biggest apartments in the Financial District featuring five-full bedrooms spread out across a smart layout emphasizing tan enormous living space. Details include vaulted ceilings, well-placed cast-iron columns, a gourmet eat-in-kitchen kitchen with custom-made wood cabinetry, and a sumptuous bathroom decorated in tasteful subway tile and a glass-enclosed shower with a built-in shower sat for two. The apartment has 29 windows, 12-foot ceilings, fireplace, and north, east, and south exposures drowning the apartment in natural light all day. Also, an incredibly appointed home for a young and growing family in one of New York’s safest and child friendly neighborhoods. There is a partial tax abatement and low maintenance cost for a building with a 24-hour doorman. Two fine points—the home has a mud room off the elevator bank and den off the kitchen. The loft is priced at $6.39 million.
City and water views, layout flow, light and space make this 34th floor apartment one of the top units in this top downtown building. The apartment finishes and architectural features are exceptional, including wide-plank oak flooring, 10-feet ceilings, six-foot windows, washer/dryer, integrated kitchen, separate dining area, and outdoor terrace off the large living room. Building amenities include the Andaz Hotel by the Rockwell Group, 24-hour housekeeping if desired, concierge services, a resident-only rooftop lounge area with indoor/outdoor space, hot tub, and kitchen/event potential. The building has an 18th-floor fitness and recreational center. A net-effective 16-month lease means renters pay $8,435 per month.
As much outdoor space as indoor space, this 800-square-foot one-bedroom is one of the more special one-bedroom apartments in all of New York City. It has a wide entry hall that can double as a dining area or gallery space for pieces of art, living room, and a well-sized bedroom. But the sweet spot here is the terrace. Almost 800 square-feet in size, the terrace is built for entertaining, private sun tanning, romantic dinners, or simple relaxation. Views of New York Harbor, Brooklyn, uptown, and New Jersey make every day and night in this apartment a unique Financial District living experience. The on- floor laundry room is for the other three penthouse apartments only. The building has a bike room, fitness center, roof deck, outdoor putting green, tenant storage facilities, and 24-hour doorman concierge. Monthly rent costs $3,900.
In reaction to the constant market for quality rentals in the Financial District, the people in charge of the William Beaver House have decided to turn the remaining 200-plus condo units into high-end rentals. We think it’s a smart real estate decision as this building, originally built as the premiere lifestyle condominium in the city by hotelier Andre Balazs, mixes some of the most stylish interior design with top local amenities. Everything about this building says cool. From high-ceilings to sleek kitchens, bathtubs built for three, and hideaway home offices, the apartments at the William Beaver House deliver a living experience akin to wearing haute couture.
Prices start at $3,550 for a 25th floor studio. A one-bedroom can be had for $3,720 with two-bedroom two-bathroom rentals going for as low as $5,000. Many subway lines—2, 3, 4, 5, J, Z, N, and the R—are within a few blocks walk. Amenities are a big draw here. There’s a 24-hour doorman, penthouse Sky Lounge with private dining room, kitchen, and terrace, screening room, swimming pool, sundeck on the 47th floor, and a hot tub on a terrace with an outdoor shower near sauna and steam rooms. Hoops fans like the outdoor basketball court.
Congrats to Platinum agent Miguel Hernandez, who found a young California couple a
special rental home at Barclay Tower in Tribeca. A luxury building from respected New
York developer Glenwood, Barclay Tower not only has top amenities and luxury interior
finishes, it has the distinction of overlooking the construction site for the World Trade
Towers Memorial and the construction of the Freedom Tower.
Lots of home hunters interested in architecture, urban planning, and New York City are
finding comfort living this close to the rebuilding of the historic site. Hernandez’s clients,
a young couple from Simi Valley, were looking for a home away from home while one of
the couple had a year long high-tech project in the city. After looking at Barclay Tower
and then other areas in Manhattan, the couple decided to rent in the building. An artist,
she liked the light and outdoor space in the area, and the proximity to Whole Foods.
An architect by trade, he liked the idea of holding meetings and entertaining business
associates amidst all the downtown construction action. They both liked how close the
building was to Tribeca’s Greenwich St., West Broadway, and the restaurants along
Church St.
The 58-story building has an indoor pool and French-chiseled limestone walls in the
lobby accented with marble floors with seating areas accented with Japanese woods.
Three-story high colonnades make for dramatic entrances.
Platinum Fun February 2011
Inspired by Asian street food, Spice Market from superchef Jean -Georges Vongerichten has become a New York City classic with signature noodle dishes, satay, and chic design. On the four-course menu for Restaurant Week are choices of Salmon Tartar and Vietnamese Chicken Curry.
A top upscale Chinese restaurant that draws huge name celebrities such as Diddy and Sylvester Stallone, Mr. Chow’s is posh, elegant, and normally very exclusive and expensive. For Restaurant Week, there $35 three-course meal includes shredded beef and other tasty dishes. The restaurant also has a Tribeca space at 121 Hudson Street (at North Moore), 212-965-9500
Opened by chef/owner Jimmy Bradley, this noveau American cuisine restaurant quickly won over food critics and locals who flock here for creative takes on American classic ingredients. For Restaurant Week, a Goulash Soup, Baked Sardines, Mustard Crusted Bluefish, and Savory Pork Sausage are all on the menu.
One of the most charming neighborhoods in Manhattan, Peck Slip hasn’t changed much in the last 150 years when writers Walt Whitman and Herman Melville found inspiration in these streets. It’s still a seafaring neighborhood steps away from the East River. Now that there is no Fulton Fish Market and South Street Seaport is going strong, the area has become a coveted residential enclave. This corner unit two-bedroom has floor to ceiling windows staring at the Brooklyn Bridge and East River. A chef’s kitchen, large living room, and direct elevator access make this apartment the perfect private entertaining venue. It’s listed at $4,800.
Can you say, “I have a 600 square-foot terrace”? You can if you live in this two- bedroom, two-bathroom apartment on the 18th floor of this Wall St. conversion. Costing $4,241 with one-month free rent included on all 13-month leases, the apartment is waiting for the spring months as much as we are. Design highlights include 11-foot beamed ceilings, subway tile in the bathrooms, and stainless steel appliances.
This is the ultimate in luxury living at the St. Regis Hotel, where owners of this “Fractional Condominium” get seven days in the 1,400 square-foot two-bedroom during September when New York is alive with Fashion Week and the U.S. Open tennis tournament. Twenty-one additional days in the home are available through the program with extra days on top of that available in a one-bedroom hotel room/apartment. Recently renovated, the five-star property draws dignitaries and celebrities from around the world as one of Starwood Hotel Group’s most luxurious properties with on-site amenities including the famous Nat King Cole Room bar and Adour Restaurant and Wine Bar. Contact Platinum agent Jeffrey Carlson for details on pricing. The hotel is a step away from the heart of Fifth Avenue’s shopping district.
The latest luxury rental building to come to market, the Continental is a 53-story tower with 338 units composed of studios, one-bedrooms, one-bedroom with home offices, and two-bedroom apartments ranging in price from $2,550 to $6,110. The building features the Continental Club & Spa, a five-star spa open to residents with an indoor pool, heated hydrotherapy spa, glass-enclosed atrium, and sun terrace with lounge chairs. A health club with treatment rooms, fitness center, and yoga studio complete the space.
The apartments are spacious. Floor-to-ceiling glass windows let in plenty of light. Asko washer and dryers are in each unit. Kitchens have Florenza porcelain tile flooring and custom-made wood-grain cabinets. White oak flooring and 10-foot ceilings highlight the interiors.
A renter concession of one-month free rent on a 13-month lease is currently being offered. Apartments will be available for move-in as of February 15.
