True will join Platinum as its new sales director. In the role, she will focus on agent development and experience, as well as driving growth.

“Their core values and my belief on what our industry needs to focus on aligned before we even met. So it was a little bit of destiny,” True said. “It was like Cinderella finding her shoe. It just felt like the perfect fit.”

True has over 20 years of experience in the field. She was a founding member of Town Residential’s executive team, where she was responsible for integrated marketing, sales, research, development, retention, education and agent engagement. Town shut down its sales and leasing business in 2018.

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