Studies by the National Association of Realtors (NAR) using 2022 data show that real estate listings with videos get 403% more inquiries than those without, while real estate websites that use embedded videos to showcase listings attract 157% more organic traffic.

“Having a well-produced video of a home is worth the expense and remains increasingly popular even post the Covid-19 pandemic,” said Dezireh Eyn, co-founder and COO of Platinum Properties in New York. “Sellers now expect it, and buyers are now accustomed to it—it is the future of real estate, and it’s important to embrace this technology to stay ahead of the curve.”

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