Boutique and startup brokerages last year outpaced growth at some of the city’s larger, more established firms. Corofy data show Casa Blanca, Bomze’s firm, added 58 agents in 2022, more than quadrupling its headcount. Another firm in the ranks is Platinum Properties, a family-owned brokerage founded in 2005, which grew by 34 percent.
With fewer colleagues, agents at boutique brokerages often get more direct attention, including customized business plans and personalized advice and training, which most larger brokerages typically don’t have the manpower or bandwidth to provide, said Melissa True, sales director at Platinum Properties.
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